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AI That Moves the Needle: A Practical Guide to AI-Driven Growth

Most CMOs know they need AI. Few know how to apply it in a way that actually drives revenue.

AI isn’t just another tool—it’s a fundamental shift in how marketing teams optimize execution, improve pipeline efficiency, and make smarter decisions at scale.

But here’s the problem:

AI adoption is fragmented. Too many teams chase shiny tools instead of building an AI-driven marketing strategy.
The focus is on automation, not impact. Automating repetitive tasks is useful, but the real power of AI is in driving demand, improving forecasting, and optimizing spend.
CMOs are drowning in AI hype. Every platform claims AI will revolutionize marketing, but few explain how to measure its real impact on growth.

This resource is designed to cut through the noise and provide a practical, results-driven roadmap for CMOs and marketing leaders.

About the Author, Sarah Jezek

From Automation to AI: A Data-Driven Approach to Growth

For 20 years, I’ve been solving the same core problem: How do you build predictable, scalable growth?

I started in demand generation, growth strategy, and marketing automation, building data-driven systems that drive pipeline, increase efficiency, and accelerate revenue. Over time, my approach evolved—from automation to AI—but the foundation has always been the same: growth needs to be scalable, predictable, and measurable.

Building Scalable Growth Engines: The Early Years

At Ipsos ASI, I saw firsthand how inefficient processes slowed decision-making. A key reporting task took three days—too slow to keep up with business needs. I built an Excel macro that cut it down to minutes, saving thousands of hours and making insights actionable in real time. That was my first lesson in scaling: growth isn’t just about doing more—it’s about doing it smarter.

At FoundFolios, I tackled a different challenge—technology adoption and trust. Photographers wanted visibility on Facebook but didn’t trust the platform’s copyright policies. I built a portfolio sync solution that let them showcase their work without losing control, removing adoption friction and unlocking new growth opportunities.

By the time I joined Blueprint Software Systems, I was leading full-scale demand generation and pipeline acceleration—integrating Eloqua, Salesforce, and predictive modeling to optimize lead flow, improve sales forecasting, and drive revenue growth.

Across my career, I built marketing engines that delivered:
✔ 615% MQL growth in financial services
✔ 860% increase in inbound demand
✔ 167% pipeline expansion
✔ 58% reduction in CPL
✔ 222% surge in organic traffic

AI as the Next Evolution of Growth

By 2017 at Iotum, I was leading growth for my first AI-powered product—Cue, a smart meeting assistant that automated transcriptions, summaries, and follow-ups. AI wasn’t theoretical anymore; it was actively removing friction, increasing conversions, and proving its impact in real-world workflows.

Then came ChatGPT, and everything changed.

I built an AI-powered business strategy generator—before GPT customization was mainstream—creating adaptive, data-driven growth strategies that evolved with business inputs. AI isn’t just another automation tool—it’s a force multiplier for scalable demand and revenue acceleration.

How I Help CMOs Build AI-Driven Growth Engines

The AI Blueprint – AI That Moves the Needle

A structured AI adoption model designed for CMOs and marketing leaders. This isn’t about adding AI for the sake of it—it’s about embedding it into growth strategy, demand generation, and performance optimization. A 12-month roadmap, martech alignment, and AI-powered performance tracking ensure AI is a measurable revenue driver.

Consulting & Advisory – Growth & AI at Scale

For organizations looking to embed AI into demand generation, pipeline acceleration, and marketing execution. Whether it’s evaluating AI tools, implementing automation, or aligning AI with revenue objectives, I help marketing leaders operationalize AI for real business impact.

Let’s build your AI blueprint.

Learn More at www.sarahjezek.com