AI-Readiness

Before AI can drive results, your marketing function needs a solid foundation. AI isn't just a tool—it’s a shift in how marketing operates. This section helps you assess your organization's AI maturity, pinpoint operational gaps, and prepare your team, processes, and tech stack for seamless AI adoption. Without readiness, AI becomes just another underutilized investment. Learn how to set up AI for success and ensure it aligns with business goals.